2024 SYRACUSE NATIONALS RECAP
The 2024 Napa Auto Parts Syracuse Nationals presented by Maguire and Sweet Grass was a SMASHING hit as thousands of spectators and car lovers gathered throughout the New York State Fairgrounds to celebrate their love for the automotive industry. From our Brushfest Auction to the Sparky’s Rockabilly Round Up, there is something special for everyone! Not to mention, Dave Kindig and Kev-Dog from Bitchin’ Rides made a special appearance at the Syracuse Nationals this year. They held a once in a lifetime questionnaire and meet and greet with fans AND filmed an actual episode of Bitchin’ Rides showcasing the Syracuse Nationals that will premiere on Motor Trend TV in the Fall. This year’s NAPA Auto Parts Syracuse Nationals presented by Maguire and Sweet Grass was a can’t miss event.
RADIO:
Galaxy Media ran 8,918 radio spots across KROCK, TK 99, Sunny 102 and all ESPN stations to promote the 2024 Syracuse Nationals with an additional 5,876 spots across all Utica stations such as KROCK Utica, Mix 102 and ESPN. Plus, our on air radio DJs were onsite broadcasting LIVE directly from the event.
Below are a few examples of the radio spots that were ran:
TV:
Below are a few examples of the TV spots that our friends at Sinclair (channel 3, 5 and CW6) ran.
SOCIAL MEDIA:
Below are a few examples of our social media posts to promote the event and get our audience excited!
BILLBOARD:
The image below was the billboard image used across New York State to promote the event:
SOCIAL MEDIA STATISTICS:
Facebook was our #1 social networking site with high numbers coming in across the board.
July 1st - July 28th
Audience 75% male / 25% female
2.2 million people reached
1,700,000+ organic reach (100,000 more than 2023)
Top 2 Social Posts
“The Ridler is here”
Post Impressions: 593,100
Post Reach: 593,071
Engagement: 34,210
2. “He’s here!” (as in Optimus Prime)
Post Impressions: 299,484
Post Reach: 299,484
Engagement: 16,417
DIGITAL STATISTICS OVERVIEW:
NEWS/PRESS COVERAGE:
Below are a few links regarding press coverage from the 2024 Syracuse Nationals.
Click HERE for “A Look at the 2024 Syracuse Nationals”
Click HERE for “Classic cars roar through the fairgrounds at the 2024 Syracuse Nationals”
Click HERE for “Syracuse Nationals Classic Car Show Event”
Click HERE for “Syracuse Nationals car show begins today”
Click HERE for “Syracuse Nationals car show returns, drawing fans worldwide, boosting local charities”
Click HERE for “Preparing for the Syracuse Nationals 2024”
Click HERE for “NAPA Auto Parts Syracuse Nationals at the New York State Fairgrounds July 19th-21st”
Click HERE for “What’s going to be new this year at the Syracuse Nationals?
Click HERE for “Syracuse Nationals Roars Into Town”
SYRACUSE NATIONALS GIVES BACK!
The Syracuse National’s team raised a RECORD BREAKING total of $93,527 for multiple LOCAL charities during the event!
The CNY Car Club Association organized by Mike Mastraco raised $11,700 for local CNY Charities.
The Brush Fest Auction organized by Paul Puzza raised $80,562 with ALL proceeds going to the Ronald McDonald House.
An additional $1,265 was raised from the Poker Run with all proceeds going to Upstate Golisano Children’s Hospital.
The Syracuse Nationals also donates booth space to local CNY charities like Food Bank of CNY and The Carol M. Baldwin Breast Cancer Research Fund.
ONSITE ACTIVATION:
Below are a few moments captured during the event.
THANK YOU FOR YOUR SUPPORT!
The 2024 Napa Auto Parts Syracuse Nationals presented by Maguire and Sweet Grass was another success!!
Thank YOU for all of your support and a special shout out to all of our sponsors, NAPA Auto Parts, Maguire Family of Dealerships, Sweet Grass, Thomas J. Pirro Jr. Funeral Home, Monster Energy, Embassy Suites, Camping World, Kinney Drugs, United Radio, Black Sea Tattoo & Piercing, Crystal Clear Pools & Spa, Clifton Equipment, Mac Tools, Rescue Mission/Thrifty Shopper, A-Verdi, Renewal by Andersen, CNY Auto Spa, UA Local 81, Splash Car Wash, Fenix U-Pull, Super Dirt Week, Ciotti Enterprises, Destiny USA, StreetSide Classics, Hudson & Mowins, IBEW 1249, Wellcare, Kenworth Northeast, Capital Vacations, LeafGuard, Angelo Chiodo and Visit Syracuse.
